Your fastest entry to
the online behavior research market
Become online behavior
and path to purchase expert in your country
No setup costs
Pay per installed tracker per month
Absorb 3 years of our experience in online behavior research with 30k+ proprietary user-centric panel and over 50 sold projects
No setup costs
Use our services to bring the data
to the conventional format such as Excel or SPSS
What does it track?
Browser: visited webpages
Browser: search terms
Apps: time and duration of usage
Apps: some in-app actions
in social networks
In 2014 the largest online panel provider in Eastern Europe OMI (Online Market Intelligence, was one of the few companies in the world that started building proprietary online user-centric panel to track Internet behavior. In less than a year we have created one of the largest behavior tracking panels used for market research in the world consisting of about 30 000 people on desktops and about 3000 on mobile devices (multi-screen).
In parallel, we started to think how the data could be analyzed, visualized and presented in order to answer important business questions of our clients. We ended up with the hundreds of conversations with research buyers, tens of completed projects, and the range of research solutions where behavioral data plays a crucial role. These research colutions include online path to purchase, segmentation of digital audience, UX research, various syndicated studies, and many more.
At certain stage of the process, we understood that the existing software we were using couldn't satisfy our current and future needs. We created our proprietary tracking solution and called it EnjoyTracking. We also moved our user-centric panels to this software. Now when we see that the software is working well, we are ready to offer it to the market.
It is such a rare case when market research software is being developed by research organization, not a software company. This has one huge benefit: we know what your clients need and will give you the solution that can be immediately incorporated into your business offering.
Obelya 2 residential area, Block 277, Entrance 1, Sofia, Bulgaria
+7 (495) 660-94-15
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